In his 1997 book The Innovator’s Dilemma Professor Clay Christensen of Harvard University spelled out why entrenched technology companies can be subject to disruption by upstart rivals. He followed this with his “jobs-to-be done” theory[1] that espouses the notion that people use products to achieve goals or …
Canada Post publishes the 2019 Canadian e-commerce benchmark report based on research conducted by Phase 5.
"Canadian consumers are getting more comfortable and confident making online purchases. We know this because they’re doing it more often. Between 2016 and 2018, the average number of online purchases Canadians made annually shot up 58 per cent."The report, which can be found online at …
News: Arnie Guha from Phase 5 to speak at TorCHI’s next event on May 23rd.
Arnie Guha, Phase 5's Partner and Head of the firm’s Experience Design practice, will present on 'The Future of the Interface: Where UX and CX Meet" at the next meeting of the Toronto Region Computer Human Interaction group. The meeting will take place at Phase 5's office, 99 Spadina Avenue #400 from 6:50pm to …
News: More growth for Phase 5’s team in Ottawa.
Kristian Durst and Qing Peng join the Phase 5 team in Ottawa.The CX team is pleased to announce the addition of Kristian Durst to the Ottawa office as a Research Analyst. Kristian holds an Honours Bachelor of Commerce with a specialization in Marketing and completed an Advanced Google Analytics Certificate. …
News: Stephan Sigaud from Phase 5 to be a panelist at the CMA’s 2019 Annual CX event on May 8th.
Moderated by John Bardawill, Managing Director of TMG International, the panel will address "Optimizing Internal Alignment to Deliver Great Customer Experience." Stephan will be joined by Milos Vranesevic, SVP and CMO at Sun Life Financial, Meghan Sherwin, VP Marketing at Keilhauer andCarmen Day, VP Guest Experience …
News: Phase 5 Expands in Minneapolis, Ottawa and Toronto
Phase 5 recently added 5 to staff in all three company offices in the U.S. and Canada to support the growth of the business with new and existing clients.Suzie Goan and Robert Vagi join the Phase 5 U.S. team in Minneapolis.An experienced qualitative researcher and CX consultant, Suzie joins Phase 5 from …
News: We’re Hiring!
If you are interested in working with a diverse and international client base, on fast-paced projects and want to be stimulated with challenges at each stage of the research process and guided by seasoned researchers, then we want to hear from you.About UsPhase 5 is a research-focused consulting firm serving …
News: December 7, 2018 – Phase 5 featured in the CMA’s ‘Top 5 Picks’ e-newsletter
Doug Church's article on Customer Centricity, “Customer Centricity, The New Battleground," was featured as #4 in today's CMA's Top 5 Picks newsletter:https://www.the-cma.org/hubs#ufh-i-484265336 …
News: Phase 5 to sponsor the Open Digital Summit (San Francisco, Nov. 27-28)
2018 Incite Group Conference 'Open Mobile Summit' November 27-28, 2018Hyatt Regency, Burlingame | San Francisco, USAWe're excited to announce that Phase 5 will be participating as an exhibitor and speaker at the Open Mobile Summit in San Francisco. Titled "Moving beyond mobile, unleash the power of connected …
