In this post, we’ll help you avoid an all-too-common pitfall in research: putting your “how” before your “why.” With the rise of “big data,” the number and kinds of analyses that are possible has grown exponentially. This growing focus on data analytics can tempt even the most capable researchers to focus more on …
If you’re like me, you’re probably reading this link because of the buzzwords in the title. Even though everyone seems to be talking about predictive analytics, machine learning and AI, definitions for these emerging fields can be hard to come by and, more importantly, few people have a clear vision for how they can …
At Phase 5, one of the most common issues clients bring up is that they are awash in customer data, but struggle to gain relevant and ongoing insights from it. While they may be collecting a 360o view of their customers’ needs and experiences through multiple sources and channels (e.g. surveys, behavioral data, …
1 (866) 859-9112
