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November 29, 2019 by Robert Vagi Leave a Comment (0)

Data Analytics: Focus On Your Why In The Age Of Big Data.

In this post, we’ll help you avoid an all-too-common pitfall in research: putting your “how” before your “why.” With the rise of “big data,” the number and kinds of analyses that are possible has grown exponentially. This growing focus on data analytics can tempt even the most capable researchers to focus more on …

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October 23, 2019 by Robert Vagi Leave a Comment (0)

Unpacking the Hype: Making Sense of Predictive Analytics, Machine Learning and AI in Market Insights

If you’re like me, you’re probably reading this link because of the buzzwords in the title. Even though everyone seems to be talking about predictive analytics, machine learning and AI, definitions for these emerging fields can be hard to come by and, more importantly, few people have a clear vision for how they can …

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September 12, 2019 by Robert Vagi Leave a Comment (0)

Video: Phase 5’s Data Scientist Rob Vagi on Data Audits

https://youtu.be/G46CrqXckP8 …

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July 24, 2019 by Robert Vagi Leave a Comment (0)

A 360° Data Audit to Augment Your Customer Insights

At Phase 5, one of the most common issues clients bring up is that they are awash in customer data, but struggle to gain relevant and ongoing insights from it.  While they may be collecting a 360o view of their customers’ needs and experiences through multiple sources and channels (e.g. surveys, behavioral data, …

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Recent Posts

  • Data Analytics: Focus On Your Why In The Age Of Big Data.
  • Stephan Sigaud from Phase 5 to host CMA Cafe executive discussion on “CX Measurement Best Practices.”
  • Unpacking the Hype: Making Sense of Predictive Analytics, Machine Learning and AI in Market Insights
  • Phase 5 Helps St. Lawrence Navigate Changing Retail Landscape
  • Welcome to CXPA!
  • CX Day 2019 is just around the corner!
  • Stephan Sigaud represents Phase 5 on CMA panel on “Shaping the Future of Marketing.”
  • Stephan Sigaud from Phase 5 to Moderate Ortus Club’s “Future of CX” Event
  • Video: Phase 5’s Data Scientist Rob Vagi on Data Audits
  • Phase 5 article on Customer Centricity featured in the Greenbook Blog.

At Phase 5, we bring together experts in marketing research, user and customer experience, innovation and design. This unique, collaborative approach drives business results by applying strategic insights to your product development, go”to”market and customer relationship decisions.

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