The importance of making an emotional connection with your customer, even when taking their money or fixing problems. Telcos have invested heavily in upgrading everything related to billing and payment. And everyone knows this was long overdue. With effort, learning and the integration of many moving pieces …
We’ve probably all been to at least one restaurant where, near the end of the meal, we were handed a leather folder that included a little something extra with the bill. “Tell us how we did,” the comment card might begin, followed by a ratings scheme for the server based on their friendliness and speed, another for …
Every other week, I share some simple but important lessons on managing the customer experience, and occasionally the research that supports it. Sometimes, the lessons highlight something positive. Often times, the lessons focus on something negative. And full disclosure, we too make CX mistakes in our business; but we …
The strength of any association is defined by its membership, and when the number of members fall - or the revenue the association generates through them falls - tough questions demand to be asked. One client organization, for instance, was targeting both individual members and large companies. As they noticed that …
Sometimes, seemingly without warning, the need to innovate goes off like an alarm bell inside an organization. We’ve all been in meetings, for instance, where a senior member of the leadership team shows data to suggest the organization is falling behind its competitors, or that there has been a decline in sales of …
Price is a fundamental element of new product development research. Different methods may be employed to find the optimal price, such as the Gabor Granger technique, Van Westendorp Price Sensitivity Monitor (PSM) and Brand Price Trade-Off (BPTO), but they do not account for other dynamics that influence interest in a …
Financial Literacy Month may be coming to an end in Canada today, but the hard work of addressing the need to educate consumers about money around the world has only begun. Just look at the results of this survey we recently conducted among more than 1,000 U.S. adults. Barely more than half, or 53 per cent, were …
No we're not (yet!) doing research on flying cars. But I am a flying enthusiast -- hence the subject matter caught my eye. This article is worth reading as much for its focus on the role of research in product development as for its skeptical view of VTOL in consumer aircraft: "The more abstracted an expressed …
Other articles in the Pricing series coming soon. Click here to receive notifications. The 3 most common barriers to understanding price and value – and how to overcome them 6 mistakes that kill pricing research Qualitative research for pricing, really?! Quantitative pricing research techniques A …
Personas are typical characters created to represent a customer or user type. They were originally spawned out of the software design community as a means of getting designers to empathize with user audiences, and make development decisions that reflect their priority needs in different use-case scenarios. They have …
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