Sometimes, seemingly without warning, the need to innovate goes off like an alarm bell inside an organization. We’ve all been in meetings, for instance, where a senior member of the leadership team shows data to suggest the organization is falling behind its competitors, or that there has been a decline in sales of …
Price is a fundamental element of new product development research. Different methods may be employed to find the optimal price, such as the Gabor Granger technique, Van Westendorp Price Sensitivity Monitor (PSM) and Brand Price Trade-Off (BPTO), but they do not account for other dynamics that influence interest in a …
Financial Literacy Month may be coming to an end in Canada today, but the hard work of addressing the need to educate consumers about money around the world has only begun. Just look at the results of this survey we recently conducted among more than 1,000 U.S. adults. Barely more than half, or 53 per cent, were …
No we're not (yet!) doing research on flying cars. But I am a flying enthusiast -- hence the subject matter caught my eye. This article is worth reading as much for its focus on the role of research in product development as for its skeptical view of VTOL in consumer aircraft: "The more abstracted an expressed …
Other articles in the Pricing series coming soon. Click here to receive notifications. The 3 most common barriers to understanding price and value – and how to overcome them 6 mistakes that kill pricing research Qualitative research for pricing, really?! Quantitative pricing research techniques A …
Personas are typical characters created to represent a customer or user type. They were originally spawned out of the software design community as a means of getting designers to empathize with user audiences, and make development decisions that reflect their priority needs in different use-case scenarios. They have …
If you found yourself nodding in agreement to last week's post -- about the differences between good online respondents and bad ones -- you're probably looking for some tips about how to get more of the good. We've identified three potential problem areas, and how to take measures to improve the effectiveness in each …
Early in my career I was a product manager. It's a role in which you are a consumer of research. You go to meetings that talk about research results. You see reports that talk about attitudes, needs, and trends. It's easy to forget that behind each assertion of fact, each claim to truth -- there's a …
Key takeaway: the statement is a customer touchpoint. And as customer journey mapping will tell you, touchpoints are everything. No touch, no transaction. No passing Go, no $200. The topic of statements sounds so boring I'm surprised you've read this far. Insurance statements, account statements, loan statements. …
1 (866) 859-9112
