Sometimes, seemingly without warning, the need to innovate goes off like an alarm bell inside an organization. We’ve all been in meetings, for instance, where a senior member of the leadership team shows data to suggest the organization is falling behind its competitors, or that there has been a decline in sales of …
Price is a fundamental element of new product development research. Different methods may be employed to find the optimal price, such as the Gabor Granger technique, Van Westendorp Price Sensitivity Monitor (PSM) and Brand Price Trade-Off (BPTO), but they do not account for other dynamics that influence interest in a …
No we're not (yet!) doing research on flying cars. But I am a flying enthusiast -- hence the subject matter caught my eye. This article is worth reading as much for its focus on the role of research in product development as for its skeptical view of VTOL in consumer aircraft: "The more abstracted an expressed …
If you found yourself nodding in agreement to last week's post -- about the differences between good online respondents and bad ones -- you're probably looking for some tips about how to get more of the good. We've identified three potential problem areas, and how to take measures to improve the effectiveness in each …
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