Stephan Sigaud’s article, “Connected Learnings” Approach to Customer Experience Research #2,” was featured as #5 in today’s CMA’s Top 5 Picks newsletter:
The Latest CX Data Builds an Even Stronger Case For A ‘Connected Learnings’ Approach
Phase 5 recently talked about using the concept of “Connected Learnings” to understand what’s important to customers, the reasons why and how to develop the right strategy in response. Some recent research from the CMO Council underscores just how vital it has become for organizations to get started…
Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing and Development. Stephan is passionate about partnering with clients to address their business challenges and opportunities around customer centricity. Leveraging more than 25 years’ experience in Customer Loyalty and Experience, he leads the CXPA Toronto Network and serves as Vice Chair of the CMA CX Council.