Michael Dolenko’s article, How Insights Professionals are Engaging with Agility, was featured as #5 in today’s CMA’s Top 5 Picks newsletter:
A recent white paper by Phase 5 shares perspectives from insights teams about roadblocks to improved business agility and how to overcome them. For example, insights groups can achieve agility by being perceived as a key driver of change, rather than a bottleneck…
Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing and Development. Stephan is passionate about partnering with clients to address their business challenges and opportunities around customer centricity. Leveraging more than 25 years’ experience in Customer Loyalty and Experience, he leads the CXPA Toronto Network and serves as Vice Chair of the CMA CX Council.