Concept development

Concept development

In today’s fast-paced environment, time to market has become a critical advantage. Moreover, building customer research into the development cycle helps to avoid mistakes or directions that are costly or difficult to fix at later stages. Our iterative development process is designed to ensure that products are useful, desirable and functional for your customers at a price point they are willing to pay. It allows you to identify red-flags early in development, helps bring your product to market quicker, with better odds of success and in a way that maximizes revenue.

We help you through all phases of the product and service development cycle. This often starts by taking rough product/service ideas and working them into testable concepts. We use a variety of qualitative and quantitative methods to test concepts with customers and prospects.  Beyond initial testing, we help clients build customer research into their product or service refinement process, including Agile development processes. Our development services include:

• Qualitative & Quantitative concept testing
• Iterative concept and beta testing
• Rapid prototyping
• Co-creation workshops