Opportunity identification & assessment

Innovation is critical to your competitive health. Your organization needs a pipeline of ideas for product enhancements and new offerings. It also requires a filtering process to prioritize the best opportunities, to identify which new product and service ideas have the best chance of success.

Phase 5 helps you uncover unmet and underserviced customer needs and turn this insight into tangible product and service offerings that appeal to your target customers’ buying behavior and emotional triggers. Techniques and services that we apply to help you filter ideas and concepts coming through the development funnel include:

• Innovation communities and crowdsourcing
• Concept testing and screening
• Prediction markets
• Emotional response and neuro-cognitive research