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1-877-919-7555 x232
info@phase-5.com
Toronto · Minneapolis · Ottawa

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Your journey to customer centricity starts here.

Phase 5 is a market research and customer insights consultancy that helps organizations drive bold decisions with confidence. We combine market research, customer experience strategy and user experience design to help clients build winning brands and products, customer loyalty, and digital interfaces. Founded in 1991, we work from offices in Toronto and Minneapolis.

Brand & Communications

Brand & Communications

Identify the insights you need to define and refine your brand’s positioning, ensure your communications are compelling, and build emotional engagement with your audiences.
Innovation

Innovation

Identify unmet needs in the market, support iterative development and deploy effective go-to-market strategies.
Customer Experience

Customer Experience

Understand how to optimize the experience of your customers and drive their loyalty to your brand.
Experience Design

Experience Strategy and Design

Physical or digital, ensure your product is easy to use and the experience leaves a lasting impression on your customers.

How Phase 5 Helps Drive Bold Decisions.

FAQs

  • Phase 5 operates with a single focus on customer centricity, combines qualitative and quantitative methodologies, and has an integrated UX practice. Every project is delivered under direct senior leadership and partner involvement, giving clients the clear, risk-mitigated insights required to make high-stakes decisions.

  • We work across many sectors with particular experience in CX, UX research for SaaS, banking, fintech, insurance, wealth management, B2B tech, retail, automotive and manufacturing.

  • Both. Phase 5 integrates qualitative research, quantitative surveys and advanced analytics, tailoring diagnostic, formative and iterative testing to each project.

  • Yes. We have an integrated UX research practice offering full-service UX research, customer journey mapping, usability testing and digital experience strategy, so products and platforms meet actual user needs.

Phase 5's Leadership Team

Andreas

Head of Customer Experience

Arnie

Head of User Experience

Michael

Head of Brand & Communications

Steve

Head of Innovation

Recent news and insights.

News & Insights
insights

How Do You Build an Insights Strategy That Leads to Action? Lessons from TMRE Denver
insights

Phase 5 Webinar Featured in the Canadian Marketing Association's Top 5 Picks
insights

Webinar - Beyond Product Development: Turning Research into Marketing Impact
News & Insights